Our founders always had a difference of opinion on this one. “Big white flowers………ugh” said one. “But they”re lovely and people love them.” said the other. The bargain was struck when we found a way to remove the chemical Indole. Indole is the culprit in Gardenia, in the sense of it causes the rotting meat that some flowers of this type leave behind. Without Indole, you get a big, lovely, creamy, happy flower. Consequently, Demeters Gardenia is unlike traditional gardenia perfumes. Demeters Gardenia is the delicate scent of fresh blooming gardenias still on the bush. Instead of being overpowering, we have created a classic, rich and creamy floral scent.